Picked it up at the airport on the way back to Australia and immediately wished I'd gotten more than 1 when I tried it with my cats. They all went crazy for it, they love the fact it is real fur (a novelty for them since they are indoor apartment cats). The toy itself is very good quality. I've had it for half a year and it's still completely intact, despite my 3 cats all going at it. The googly eyes add a sound effect to the toy which draws all the cats out when we start playing with it. The elastic has survived a lot of biting. Will definitely be getting more now that I can see we can order them online! One of my cats carries this toy around with her in her mouth, meowing at us until we start playing with it with her. Super cute!